What’s in a Name

What's in a name? that which we call a rose by any other name would smell as sweet
- William Shakespeare (naturally)
A really beautiful expression and it holds such obvious truths, but I’ll have to say I DISAGREE.

The name of an object is part of the object and as such help shape the observer’s perception of that object. When an observer is faced with a new object all available data is used in order to evaluate the object. That in, case of the rose, might be a few senses (Sight, Smell, Touch/Pain), any given information plus derived associations of the above. And the name is an important help to guide these associations. Why else do companies spend vast amounts of money to pick the right name for their products and why do we give our children beautiful names.

So naming a rose “Skunk flower” would in my opinion make the flower smell less sweet and, as a curious side note, make skunks smell sweeter.

No comments:

Post a Comment